Creative professional with an experience of more than 15 years and 55 movies with the biggest movie studio in India, Bollywood’s number 1 and India's premier independent movie studio conglomerate - Yash Raj Films Pvt. Ltd. (YRF). With an impressive record of creating numerous popular and iconic designs among various other communications for marketing & promoting all the movies of YRF starting from 2000 until 2015. I started as a solo graphic designer, went on to build a design team and went on to wear multiple hats like Design Director / Art Director. After 15 years in the industry, I quit my job, took a sabbatical, now I follow my passion in motion design and augmented reality.
With a wide range of work styles down the years I have now set-up an independent professional creative solutions & design service for Brands in Entertainment and Advertising Industry.
Some of the services provided:
- Logo Design and Animation
- Title Design and Animation
- Pitch Bible Packaging
- Product Packaging Design
- Augmented Reality Marketing
- Content for Social Media Marketing
YRF Design Cell
Set up and successfully worked a state-of-the-art in-house design studio for YRF from 2000 - 2015. Developed and created all the publicity designs for promoting/marketing all the movies from Yash Raj Films and Y-Films. Led and built a strong & dependable team and supervised all creative and collaterals for YRF Studios, YRF Music, YRF Home Entertainment, YRF Digital and Social Media, YRF Merchandise, YRF TV Shows and Events etc. Created compelling visual assets. planned & directed photo-shoots with movie stars. adhering to the high-quality standards synonymous with YRF, managed multiple projects with attention to detail & accomplished all deliveries on time. Developed ideas to promote movies in local and International print publications & online mediums using innovative and memorable campaigns. Designed clutter-breaking, eye-catching and engaging standees & billboards for movies, in theatres globally, including some of the leading International Film Festivals like Cannes Film Festival etc.
YRF Home Entertainment
Created digital mock-ups & packaging prototypes for development of Blu-Ray, DVD, Audio CDs, Audio Cassettes & LPs.
Designed Booklets & Premium, Glossy Hardcover Books, Coffee Table Books, Behind-the-Scene Books of popular movies.
YRF Online Store / Merchandise
Conceptualized and developed various interesting merchandise created for use in a movie and subsequently for promotion/sale on YRF Store or as a tie-up with brands like Pepe, Disney etc. for sale in select stores across the country.
Movie Trailer / Promo Packaging
Created motion graphics concepts to package and design the Movie Teaser, Theatrical Trailers & TV Promos of all YRF movies.
YRF Digital / Web
Created concepts & designs to promote movies online on
various websites & social media using various mediums like Vine, Facebook, Twitter, Meerkat, Periscope etc. Conceptualized ideas to create unique video content for the YRF Digital using movie stars managed by YRF Talent Management like Ranveer Singh, Anushka Sharma, Arjun Kapoor, Parineeti Chopra etc.
Created set designs for movie promotional events e.g. Movie Sets, Movie Premieres, Launches, Press Conferences, Celebrity Meets etc.
Art direction of premium and exclusive YRF Calendars with movie stars in conjunction with their new movies releasing under YRF in that particular year.
Massive launch announcement campaign in Print, TV and Online for YRF TV, across city and nation. TV show logos, Posters, Photoshoot, Ads, Billboards, Promo Packaging for all YRF TV shows were also created.
YRF AD Cell
Created concepts to shoot & design Advertisements (Print & TVC Digital) for popular brands for clients handled by the Ad Cell.
Updated various departments about new techniques & trends in technology & software to add value to their respective work e.g. Augmented Reality [Design & Marketing], Vine [Digital Marketing], Meerkat [Events, Talent Management & Digital Marketing], DVD Studio Pro [Home Entertainment], Element 3D [Movies, Trailers & Promo Packaging] etc.
Founded & set-up the first ever state-of-the-art in-house design studio to handle concept-to-completion of design for a movie production house in India.
An honour to have worked with/designed for the Legendary Movie Mogul/Producer/Director (Late) Yash Chopra, on creating iconic looks of two of his most popular movies, one a classic 'Veer - Zaara’ and the other his last directorial venture 'Jab Tak Hai Jaan'.
To have worked Design Director with the Legendary Director/Chairman/Creative Head of YRF, Aditya Chopra, closely on all creatives for YRF.
Re-branding of YRF for a Corporate and Studio identity from a movie production house after 36 years, including re-design of the famous YRF logo as well as stationery, brochure, art installation etc.
Shaped Bollywood trends like the first Motion Movie Poster, Kinetic Typography based lyric videos for movie songs, Lenticular Standee, Foil Printed Standee, re-introduced the 'classic hand-painted’ style for contemporary movie posters.
Designed the logo and branding for Y-Films, an entity of YRF focusing on youth oriented movies and to be a platform for talent - both on-screen and behind the scenes.
Created the looks for DHOOM, one of Bollywood's biggest blockbuster brand & franchise globally recognized for Style, Speed, Sexy and Cool which went on to become a Trilogy.
A privilege to closely work with the biggest & best names in the Industry.
- Walt Disney [Roadside Romeo]
- Pepe [Dhoom Merchandise]
- Movie Actors: Amitabh Bachchan, Rishi Kapoor, Shahrukh Khan, Aamir Khan, Salman Khan, Abhishek Bachchan, Irrfan Khan, John Abraham, Hrithik Roshan, Ranveer Singh, Ayushmann Khurrana, Aishwarya Rai, Priyanka Chopra, Rani Mukerji, Katrina Kaif, Anushka Sharma, Shraddha Kapoor, Parineeti Chopra, Bhumi Pednekar etc.
- Directors of Photography: Anil Mehta, Ravi K. Chandran, Sudeep Chatterjee, Nirav Shah, Ayananka Bose etc.
- Movie Directors like Yash Chopra, Aditya Chopra, Kabir Khan, Shimit Amin, Vijay Krishna Acharya, Shaad Ali, Ali Abbas Zafar.
- Photographers like Tarun Khiwal, Suresh Natarajan, Prasad Naik, Avinsh Gowariker etc.